Marketing your brand to users on their cell phones is known as mobile marketing, and it is a practice that has become increasingly important due to the rise in technology. According to the blog Rebrandly, “Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent on mobile advertising in 2019.” There are many reasons as to why mobile marketing has become such an important practice for marketers, and it will only continue to become increasingly important. Think about it: many people cross the street while looking at their cellphones, use their cell phones in the bathroom, and even sleep with their cell phones. It would make sense that one of the most successful ways for marketers to target their customers is via cell phones.
According to Feedough, “With over 1,900 million people using mobile phones all over the world at the same time, mobile phones are the most used technology in the world.” This would explain why marketers have come up with various ways that brands can use cell phones to grow closer to their customers. By sending them text message advertisements, and developing mobile friendly websites and apps, brands are targeting customers like never before.
One of the reasons mobile marketing is so successful for brands is because it places the information that consumers need and want right at their fingertips—literally. Because modern day consumers use their phones for virtually everything, they are more susceptible to receiving ads on their mobile devices. Marketers and large brands know this, so they optimize their ads for mobile as well as for more traditional delivery methods. As mobile phones become more advanced and offer more capabilities, consumers have become more reliant on them and often use cell phones exclusively rather than computers or laptops. For this reason, brands can access newer and broader audiences by marketing to mobile users.
Another reason mobile marketing is useful for brands is because of its personal nature. Consumers carry their mobile phones with them everywhere that they go. Taking this simple truth into consideration, just think of all the opportunities that a brand would have to target consumers, especially considering the average cell phone user checks their cell phone notifications multiple times a day. Mobile marketing is an incredibly personal and effective way of marketing.
Mobile marketing is revolutionary, and businesses and brands worldwide are quickly adopting mobile marketing strategies. Businesses can target a wider range of consumers by enhancing their campaigns for mobile users and by taking mobile UX into consideration. While some businesses have already invested in in the mobile marketing trend, others have yet to invest in it. However, one thing is for sure: mobile marketing isn’t going anywhere. It will only continue gaining popularity and importance so it’s important for businesses to integrate mobile strategies into their marketing techniques to become increasingly successful.