Platform marketing is essentially a type of software that allows marketers to market their products on whatever channel they choose, by unifying everything under one platform. This form of marketing is not only drastically changing the marketing industry, but it is also changing the way brands do their business digitally in ways that we couldn’t have ever imagined just a decade ago. By automating work which can often become monotonous and time consuming, platform marketing allows campaigns to be much more productive.
So many types of businesses can benefit from platform marketing. These tools not only help increase revenue 
growth, but they grant businesses the opportunity to dip their hands into the marketing process and be more involved with their campaigns like never before. Marketing platforms mainly exist to help brands resolve management issues and make the content management process more effective. For example, businesses can now use these digital marketing platforms to truly customize and automate campaigns by making them useful for the needs of specific customers. This is a process which would not only be expensive, but time consuming as well if performed manually. However, it can now be easily integrated into a marketing team’s workflow. Marketing platforms also aid marketers in guaranteeing that whatever content is distributed is not only meaningful, but successfully promotes a brand and helps consumers make purchase decisions as efficiently as possible.
Marketing platforms are massive databases with so much information about customers tucked away. There are many marketing platforms available to marketers. Some well-known and widely used platforms are Hubspot, Storychief, Percolate, and ScribbleLive. The reason these platforms are such powerful tools is because they use analytics to put together perfect and very personal customer experiences for each and every current and prospective consumer, on a variety of different channels. The actions that the software can perform sometimes seem limitless, as they can even intricately manage business processes, budgets, and other tasks.
As we continue to advance digitally, platform marketing will continue to become more commonplace. It is crucial for digital marketers to master the use of these platforms because they truly are an effective form of contemporary marketing that maximize opportunities to connect with consumers everywhere quickly and efficiently.