Archives for December 2019

I am not and have never been a numbers person. As a matter of fact, looking at numbers and data intimidates me and quickly bores me. I have witnessed various project presentations–whether related to math, science, or social sciences. One problem that many data presentations tends to have in common is that they are not presented creatively or in a way that really makes them memorable. There are some ways to make these presentations more interesting, and the good news is that it doesn’t take much effort at all.

One useful tip that I learned while pulling and presenting my own data sets is to be visually creative so that the data doesn’t look like an eyesore. It can be overwhelming to see plain data sets with numbers that don’t seem to make much sense. One tactic that can be used to help break up the information and make it “pop” is to use plenty of colorful graphs. By playing with different buttons and charts on Tableau, I have learned that there are plenty of ways to create a visually appealing chart that highlights relevant information without losing an audience. Different categories can also be highlighted in different colors so as not to make the graphs look plain. For example, when laying out data gathered from men and women, the bars on a graph representing men can be colored in blue while pink bars can represent women. This not only makes the data easier to digest, but it helps viewers understand how to differentiate the information.

This brings me to my next point. Images are also great resources that help string together data collected. By using images relevant to the data, the information laid out becomes more inviting. For example, a photo can be used with pie charts placed over different sections of the photo. Numbers are NOT my friend and I find information much easier to understand when it is set up visually.

One other really cool effect that can be used to display data is the powerpoint chart animation feature. This option allows you to animate charts in such a way that you can see a line as it is being drawn across a chart or you can even understand in which order the data should be set up. This is a user-friendly feature that almost acts as a “tutorial” of sorts so that people truly understand why data might be presented in a certain way.

Marketing your brand to users on their cell phones is known as mobile marketing, and it is a practice that has become increasingly important due to the rise in technology. According to the blog Rebrandly, “Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent on mobile advertising in 2019.” There are many reasons as to why mobile marketing has become such an important practice for marketers, and it will only continue to become increasingly important. Think about it: many people cross the street while looking at their cellphones, use their cell phones in the bathroom, and even sleep with their cell phones. It would make sense that one of the most successful ways for marketers to target their customers is via cell phones.

According to Feedough, “With over 1,900 million people using mobile phones all over the world at the same time, mobile phones are the most used technology in the world.” This would explain why marketers have come up with various ways that brands can use cell phones to grow closer to their customers. By sending them text message advertisements, and developing mobile friendly websites and apps, brands are targeting customers like never before.

One of the reasons mobile marketing is so successful for brands is because it places the information that consumers need and want right at their fingertips—literally. Because modern day consumers use their phones for virtually everything, they are more susceptible to receiving ads on their mobile devices. Marketers and large brands know this, so they optimize their ads for mobile as well as for more traditional delivery methods. As mobile phones become more advanced and offer more capabilities, consumers have become more reliant on them and often use cell phones exclusively rather than computers or laptops. For this reason, brands can access newer and broader audiences by marketing to mobile users.

Another reason mobile marketing is useful for brands is because of its personal nature. Consumers carry their mobile phones with them everywhere that they go. Taking this simple truth into consideration, just think of all the opportunities that a brand would have to target consumers, especially considering the average cell phone user checks their cell phone notifications multiple times a day. Mobile marketing is an incredibly personal and effective way of marketing.

Mobile marketing is revolutionary, and businesses and brands worldwide are quickly adopting mobile marketing strategies. Businesses can target a wider range of consumers by enhancing their campaigns for mobile users and by taking mobile UX into consideration. While some businesses have already invested in in the mobile marketing trend, others have yet to invest in it. However, one thing is for sure: mobile marketing isn’t going anywhere. It will only continue gaining popularity and importance so it’s important for businesses to integrate mobile strategies into their marketing techniques to become increasingly successful.

There was a time when marketing decisions used to be made by intuitive feelings and hypothetical guesses. However, with big data analytics, marketers now have the tools they need in order to make better informed decisions. Big data analytics refers to the processing of large and complex data sets which cannot be decoded using traditional analyzation methods. Big data analytics takes a hard look at large amounts of data and decodes patterns and insights. It also brings some benefits to marketers such as speed and proficiency. In order to gain the insights to make future business decisions, marketers can now use big data analytics to quickly come up with results. Using the correct technology to generate insights yields higher quality decisions for companies.

By using big data analytics, businesses can connect their data and use it to search for new opportunities. This helps business make better informed decisions, earn higher profits, and keep current and prospective customers happy. There is so much data and information on customers available nowadays that companies have an overabundance of structured and unstructured data at their fingertips. Processing all this data is extremely complex using standard databases and software. Therefore, big data analytics is used which allows marketers to automate data and in turn saves time and leads to better pricing decisions due to less chances of human error. According to Dataversity, “As the business world discovers the benefits of smart data discovery, these tools have evolved, making it easier for business users and data scientists to gather, integrate and analyze data.”

Big data has recently gained a significant amount of attention because it is such an effective tool for marketers to more accurately do their jobs and decipher the needs and desires of their customers. Organizations today are everything possible to be competitive. They are using insights and advanced data to determine the best course of actions for their company in order to stay on top. However, there are still many businesses that have yet to integrate the use of big data. In order to be competitive in the marketplace, they should begin adopting these techniques.

Overall, big data and data driven marketing is really changing businesses and allowing them to analyze how it is they run marketing campaigns. By helping companies save time and money as well as determine what efforts are returning on their investment or helping the company expand, big data analytics is the way to go. Big data analytics can lead to success in more ways than one and can add so many positive changes to marketing strategies.