Why go crazy searching for information when the internet places it right at your fingertips? With a quick Google search, you can find any information you need in a matter of seconds. In fact, according to a Google report, there are about 63,000 searched made per second. This number is mind boggling. Each of these people are looking for something particular, and in some of these instances, your website can offer them the solution they search for.
According to an article by Search Engine Land, organic search accounts for 53% of traffic while paid searches account for 15%. Digital marketing guru Neil Patel found that 75% of people will never scroll past the first page on a Google Search. This means that ranking on the second, third, or fourth page just isn’t optional because you won’t bring in enough clicks and traffic to make SEO worth your money and effort.
Marketers must therefore take a good look at SEO strategy and make decisions as they go. Paid and organic ranking reports, keywords, search features, technological use, etc. are all part of the puzzle piece which marketers must plug in to make meaningful and data-driven decisions. In order to make an SEO strategy matter, there are various steps you should take.
UNDERSTANDING SEO IN 4 EASY STEPS
Step 1: Create a list of keywords. By typing a keyword into Google’s search field, you can easily find keywords to target customer searches. Search engine optimization revolves around keywords. It’s a good idea to get at least 10 keywords together and there are also keyword tools like SEMrush or Ubersuggest that work well for this purpose. It’s also important to remember that keywords drive searches, but only when they are in context. This is because Google’s algorithm is very hi-tech so everything must be ready to go before PCP’s and campaigns are thrown into the mix.
Step 2: Begin with your landing page. Google must first understand what your website offers by picking up any subjects, metadata or backlinks. It’s also important to take a look at your website and understand what the user experience is like. If it’s relatively easy to use, that’s a good sign.
Step 3: In case you’ve never noticed, when you search for something on Google, there are other buttons under the search leading you to articles, images, shopping, or video. You need to make sure that when hashing out a strategy, all forms of media such as blog posts, videos, and photos are brushed upon. By delivering information exactly the way it is search for, you are well on your way to successfully using SEO.
Step 4: Become dominant in your particular industry. This will eventually drive more direct searches to your site and have audiences specifically conducting SEO searches for your business.
SEO can be a complex process. Luckily, there are many helpful videos out there for marketing gurus, such as this 8-Step SEO Strategy for Higher Rankings in 2020. By truly understanding how it works, you can be an SEO guru too.